How to Use Google Keyword Planner

Learn how to use Google Keyword Planner to find the right keywords for your website and improve your SEO ranking. Complete guide from creating an account to analyzing keyword metrics.

How to Use Google Keyword Planner | Complete Guide

How to Use Google Keyword Planner | Complete Guide

If you are looking for a complete guide on how to use Google Keyword Planner to optimize your website’s SEO, then you have come to the right place. In this article, we will provide you with a step-by-step guide on how to use Google Keyword Planner to find the best keywords for your website and improve your SEO ranking.

Table of Contents

1. Introduction
2. What is Google Keyword Planner?
3. Why is Google Keyword Planner important?
4. How to access Google Keyword Planner?
5. Creating a Google Ads account
6. Setting up a campaign to use Google Keyword Planner
7. Using Google Keyword Planner to find relevant keywords
8. Analyzing keyword metrics with Google Keyword Planner
9. How to export keyword ideas from Google Keyword Planner
10. Common mistakes to avoid when using Google Keyword Planner
11. Conclusion
12. FAQs
    1. What is the difference between Google Keyword Planner and Google Trends?
    2. Is Google Keyword Planner free to use?
    3. How do I know if my keyword research is successful?
    4. Can I use Google Keyword Planner for social media marketing?
    5. How often should I update my keyword research?

1. Introduction

Search engine optimization (SEO) is an essential part of online marketing, and one of the most critical aspects of SEO is keyword research. Choosing the right keywords can significantly impact your website’s traffic and visibility on search engines like Google. Google Keyword Planner is a powerful tool that can help you find the right keywords for your website.

2. What is Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google that helps you find relevant keywords for your website. It allows you to discover new keyword ideas and analyze their search volumes, competition levels, and potential impact on your website’s SEO.

3. Why is Google Keyword Planner important?

Google Keyword Planner is important because it helps you identify the keywords that your target audience is searching for on Google. By using these keywords in your content, you can improve your website’s visibility on Google and attract more organic traffic to your website.

4. How to access Google Keyword Planner?

To access Google Keyword Planner, you need to have a Google Ads account. If you do not have a Google Ads account, you can create one for free. Once you have created an account, you can access Google Keyword Planner by following these steps:

5. Creating a Google Ads account

• Go to ads.google.com and click on “Start Now.”
• Follow the prompts to create your account.
• Once your account is created, you will be redirected to the Google Ads dashboard.

6. Setting up a campaign to use Google Keyword Planner

• Click on “Tools & Settings” in the top right corner of the dashboard.
• Click on “Keyword Planner” under the “Planning” section.
• Choose “Discover New Keywords” or “Get search volume and forecasts.”
• Enter the keywords or landing page you want to analyze.
• Choose your targeting options.
• Click on “Get results.”

7. Using Google Keyword Planner to find relevant keywords

• Once you have set up your campaign, you can use Google Keyword Planner to find relevant keywords for your website.
• Enter your seed keywords or landing page in the “Enter keywords” section.
• Choose your targeting options, including location, language, and search network.
• Click on “Get Results.”

8. Analyzing keyword metrics with Google Keyword Planner

metrics include average monthly searches, competition levels, and suggested bid amounts.

• The “Competition” column indicates how many advertisers are bidding on the same keyword. A high competition level means that the keyword is in high demand, and you will likely need to bid more to rank for that keyword.
• The “Suggested bid” column shows the estimated cost-per-click (CPC) for the keyword. This information can be useful if you plan to use Google Ads to promote your website.
• The “Top of page bid (low range)” and “Top of page bid (high range)” columns show the estimated range of bids needed to appear at the top of the search results for that keyword.

9. How to export keyword ideas from Google Keyword Planner

• Once you have identified the keywords you want to target, you can export them to a spreadsheet for further analysis.
• Click on the “Download Keyword Ideas” button at the top of the keyword list.
• Choose your preferred format (Excel or CSV) and click “Download.”

10. Common mistakes to avoid when using Google Keyword Planner

• Focusing too much on high-competition keywords: While it may be tempting to target high-competition keywords, it can be challenging to rank for them, especially if you are just starting. Instead, try to target long-tail keywords with lower competition levels.
• Ignoring user intent: It’s not enough to find keywords with high search volumes. You also need to consider the intent behind the search and make sure your content is relevant to the user’s query.
• Not using negative keywords: Negative keywords are terms that you do not want your ad to appear for. By using negative keywords, you can ensure that your ads only appear for relevant searches.

11. Conclusion

Google Keyword Planner is a powerful tool that can help you find the right keywords for your website and improve your SEO ranking. By following the steps outlined in this guide, you can use Google Keyword Planner to identify relevant keywords and analyze their potential impact on your website’s SEO. Remember to focus on user intent, target long-tail keywords, and use negative keywords to optimize your keyword research.

12. FAQs

1. What is the difference between Google Keyword Planner and Google Trends? Google Keyword Planner is used for finding relevant keywords for your website, while Google Trends is used for tracking keyword trends and changes in search volume over time.
2. Is Google Keyword Planner free to use? Yes, Google Keyword Planner is a free tool provided by Google.
3. How do I know if my keyword research is successful? You can measure the success of your keyword research by monitoring your website’s traffic and rankings on search engines.
4. Can I use Google Keyword Planner for social media marketing? While Google Keyword Planner is designed for finding keywords for search engines, you can use the tool to find relevant keywords for social media marketing as well.
5. How often should I update my keyword research? It’s a good idea to update your keyword research regularly, especially if you notice changes in search trends or if you want to target new keywords.